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Content Marketing Vs. Brand Journalism: What’s the Difference?

Journalism is the practice of reporting news while content marketing is the process of creating and distributing valuable content to attract, engage, and retain a target audience. Journalism is focused on objective reporting, while content marketing has a more subjective approach that focuses on what will interest the audience. Journalism is typically tied to traditional media outlets such as newspapers and magazines, while content marketing can be used by any business, regardless of size.

November 2, 2022 · Brooke Gocklin

content marketing buzzwords

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to… 

July 31, 2019 · Emily Gaudette

Contently Summit 2019

The 2019 Contently Summit: Keynote Presentations

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues.

April 3, 2019 · Contently