Marketers and Media Companies Are Arriving at an Eerily Similar Business Model
Whether you're a brand or a media company, the goal is the same: build strong relationships with an audience and get them to spend money with you.
The Content Strategist
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5 Journalistic Tips for Conducting Better Interviews
Great reporting doesn't happen by accident. We asked experienced writers and editors for tips on how to pull off the perfect interview.
What Journalists Can Learn From Marketers
The glut of content brought on by the digital age means that journalists need the skill set of a marketer more than ever.
How to Overcome the ‘Three-Month Slump’ of Branded Content
Journalists don't have to sell their souls to become content marketers, but they will have to make some adjustments.
A Journalist’s Guide to Sponsored Content Ethics
Should journalists be allowed to write sponsored content and editorial for the same publications?
Why First Round Capital Launched 9 Magazines
In publishing, quality always means more than quantity. But when a company manages to pull off both, it tends to make a name for itself.
‘We’ve Gone All In’: Why The Daily Beast Wants to Save Journalism Through Content Marketing
For many in the media industry, native advertising spells doom and gloom for journalism. But at The Daily Beast the perspective is far sunnier.
The Ultimate Content Marketer’s Guide to Syndication and Licensed Content
Today, syndication is still a big part of traditional media's business model. But like everything else, it's being tugged apart by technology.
Content Marketing Catchup: The Best Branded Content of October, the Model That’ll Save Journalism, and More Must-Reads
Here's what you missed while spending far too much time debating whether to buy a winter Snuggie...