10 YouTube Stars Your Brand Should Partner With
"This generation doesn't dislike brands. What they don't like is advertising." But what do they love? YouTube stars.
The Content Strategist
2015
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Watch Organic Valley Try to Save the Bros and Remind Us of a Key Content Strategy Lesson
Seriously guys: making fun of easily lampooned cultural archetypes is an important part of any content strategy.
What Can Currency and Street Signs Tell Us About How We Feel Towards Our Presidents?
How did Ben Franklin and Alexander Hamilton get themselves on our cash without winning the presidency?
Infographic: What’s the Going Rate for Freelance Writers?
The transition from print to digital has affected everyone in the media world, and what’s often forgotten is the impact on freelance writers.
Moz’s Rand Fishkin on Why Licensing Content Is for Suckers, His Favorite Wizard, and the Future of SEO
We spoke with Rand Fishkin, otherwise known as "The Wizard of Moz," about what makes for great SEO in 2015–and a whole lot more.
Infographic: How to Build a Loyal Audience for Your Company’s Content
Lately, I've been talking about why brands need to build loyal, owned audiences for their content so much that I feel like I'm turning into my mother, if my mother was obsessed with content marketing instead of skin cancer and mercury poisoning.
Neil Patel Reveals How to Tie Your Content Marketing to Revenue
We caught up with serial entrepreneur Neil Patel to discuss how brands should measure content marketing success, the ways SEO has changed, and how to create passionate content that resonates with readers.
What Ad Buyers Still Don’t Get About Sponsored Content
Why are brands giving up so quickly on BuzzFeed's sponsored content?
Why Do Stories Matter? That’s Like Asking Why You Should Eat
We gave two-time Emmy-winners House of Nod 60 seconds to tell us why stories matter. The result is breathtaking.