How Betabrand Uses Dead Fish and Emails From the Future to Sell Clothes
Betabrand doesn't just think outside the box when it comes to content. It slaps the box with a dead fish.
The Content Strategist
2015
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‘The CEO Paying Everyone $70,000 Has Something To Hide,’ and 4 Other Stories You Should Read
Here's what you missed while spending all week recovering from eating way, way too many leftover turkey sandwiches...
Contently Comic: What Emoji Best Describes Your Presidential Campaign?
Remember, guys: No eggplants.
Contently Case Story: How Smart Distribution Got SodaStream 100K Readers in 3 Months
SodaStream turned a banned Super Bowl commercial into a content marketing epiphany.
These Analytics Led Us to a Facebook Breakthrough
We don't just want clicks. We want the right clicks.
Content Sutra Podcast, Episode 1: What Happens When Facebook Takes Over?
"Facebook is a bit like that big dog galloping toward you in the park... It's hard to tell whether he wants to play with you or eat you."
The Best Branded Content of November
The branded content singularity is near. In November, a piece of content marketing rose to the top of the charts.
The Rules of Millennial Marketing, According to Stock Photos
Want to know the secrets to understanding millennials? Bowties, selfies, and straightforward tattoos.
How Brands Should Protect Their Content Marketing From Plagiarism
To avoid a catastrophic loss of trust and credibility—and a catastrophic loss of marketing budget—brands have to keep a keen eye on their content and ensure that it's entirely original.