Infographic: How the Best Brands Use Snapchat

Brands approach Snapchat the way most people over 25 approach Snapchat: You know it’s a big deal, but you aren’t really sure what the hell you’re supposed to do with it. Don’t feel too bad, though—even Snapchat isn’t sure what to do with itself at the moment, having just shut down its original content-focused Snap Channel.

Despite the confusion, most companies want to be active on Snapchat. Why? Because of its 100 million active daily users. But those users won’t be of much value to your brand if you don’t know who you’re talking to or how to engage them.

Thankfully, some brands have already blazed a trail. Taco Bell used Snapchat to promote the re-release of the Beefy Crunch Burrito, asking users to add its account in exchange for a secret snap of the new release date. Meanwhile, clothing company Wet Seal handed over its account to a 16-year-old blogger for a few days, which resulted in 9,000 new followers.

If, like Taco Bell and Wet Seal, you’re looking to get in with the young’uns, check out Marketo’s infographic below.