Now You See It, Now You Don’t: What B2B Brands Can Do With Ephemeral Content
Longform how-to articles aren't exactly set up for five-second views, but ephemeral content can work for B2B brands, and we may see more of it soon.
The Content Strategist
Snapchat
Filter
Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
The Best B2B Content, According to The Economist’s Top Content Marketer
Mina Seetharaman has a message for brands: If you're not solving a real problem for people, you shouldn't create content.
Video Measurement Is Broken. Here’s How to Fix It
Before video content can take over the internet, publishers and marketers need to figure out how to measure their success on different platforms.
Why Facebook Should Be Worried About Other Social Networks
Social networks need to keep new users engaged to survive. A new survey suggests that Facebook is failing to do that, and other networks are catching up.
Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
In our roundup of great marketing, media, and tech articles, our staff looks at stories about bypassing Facebook's algorithm, Washington D.C. trolls, and more.
Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
Empires rise and fall. So even though social platforms are powerful right now, WordPress is confident that the website has staying power.
Infographic: The Epic Media Battle Between Instagram and Snapchat
Instagram Stories and Snapchat Stories are very similar, but is one platform stronger than the other?
Platforms Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
If recent moves from Facebook, Snapchat, and Pinterest are any indication, platforms are going to keep taking power away from publishers.