Blogging Upgrades, TV’s Future, Broken Copyright Laws

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday:

Upgrade Your Blogging Skills (Inc)
This Reuters guide will help you upgrade the journalistic standards of your company’s blog posts and press releases.

The place to start? Standards and values — the core foundations that underscore your story. Create styleguides to maintain consistency, and group your thoughts around keywords as focal points.Quality will inevitably shine through.

The Future of TV, According to Netflix CEO Reed Hastings(PaidContent)
Netflix will be one of the driving forces behind the shift from linear television to on-demand content, according to the company’s CEO Reed Hastings.

It’s a key consumer need —  the content you want, when you want it. Will TV finally catch up to the robust world of online journalism?

House Judiciary Chairman Plans Comprehensive Review of U.S. Copyright Law (The Verge)
The head of the US Copyright Office has asked Congress to fix something that’s very broken.

From TV to online photos, this issue is gaining media attention and prominence. Will this legal gray area finally undergo a much-needed face lift?

5 Ways Publishers Screw Up in Mobile (Digiday)
Marketers seem to echo the statement that mobile is the future of publishing. So why aren’t companies acting like it?

According to Josh Sternberg at Digiday, publishers are screwing up their mobile traffic. You can’t just get away with porting over your content to a mobile device. Your audience seriously needs more.