Content Marketing

Visual Successes, Digital Refrigerator, Yahoo’s Cleanup

By Ritika Puri

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Monday.

The Three Elements of Successful Data Visualizations (HBR)
Data is a double-edged sword. On the one hand, numbers are immensely powerful but when misapplied, they’re not only confusing — they run the risk of misleading audiences as well.

Successful data visualizations understand their audiences, establish clear points of reference, and tell compelling stories.

Efficiently Store and Organize Digital Media with Digital Fridge (Tech.co)
How come digital media isn’t as accessible as the food in your kitchen fridge? The answer to that question is Digital Fridge, a mobile app that allows users to store favorite media.

Co-founder Peter Lynch started building the platform because he wanted a way to keep his family’s multimedia in one place. Users can organize favorites through tagging, collections, and stacks.

Yahoo Shuts Down Six More Products, Including Deals, Kids (AdAge)
In the consumer marketing world, it’s advantageous to cast your net wide — but not too wide.

That’s why Yahoo is cleaning up its products — to redirect focus to a set of core products and services. According to Yahoo, ‘core’ means what consumers actively use on a daily basis. Take a lesson for your content marketing strategy. Focus is key.

Web Ads that Know too Much (MIT Technology Review)
It’s an understatement to say that online ads reach consumers on a personal level. Beyond following you around, they seem to know everything about your tastes, preferences, and online browsing history.

Believe it or not, there’s even a rush to get more consumer data. Long story short? These ads work. Here’s a story that sheds some insight into the dynamic of personalized online ads.