Platforms Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
If recent moves from Facebook, Snapchat, and Pinterest are any indication, platforms are going to keep taking power away from publishers.
The Content Strategist
digital marketing
Filter
Follow the Leader: Why Agencies Need to Embrace the Content Marketing Challenge
Agencies—which already own the brand relationship when it comes to media planning, buying, strategy, research, data analytics, mobile, and social—must be the ones to push brands into this next era of marketing.
CMOs Plan a Digital Overhaul for 2015
But while hopes might be high, funds and self-esteem remain somewhat low. Only 6 percent of marketers assign themselves an A-plus in the area of digital marketing performance, and 41 percent admit to feeling challenged with insufficient budgets and difficulties convincing higher-ups of the benefits of their campaigns.
The Best Branded Content of August
In August, social, digital, and traditional marketing collided in fascinating ways.
Visual Successes, Digital Refrigerator, Yahoo’s Cleanup
Numbers are immensely powerful but when misapplied, they're not only confusing — they run the risk of misleading audiences as well.
Checking Your Content’s Vital Statistics [INFOGRAPHIC]
Content marketing needs more than writing to take off.
Prankvertising, Facebook Loses Teens, Shoestring Marketing
Marketing stunts are nothing new, but recently, brands have been taking this tactic to a new level.
4 People You Need As Your Online Audience
Content marketers have two separate audience acquisition responsibilities: building the audience and keeping it engaged.
E-commerce Holds Challenges for Traditional Media
Traditional media players have always merged content and commerce, but their transition into online marketing has often been rocky.