How Zoolander Started a New Model for Instagram Marketing
Will Zoolander's social media strategy change the way brands think?
The Content Strategist
Vogue
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Content Catchup: Apple Goes Hollywood, Porter Trumps Vogue, and More Must-Reads
Here's what you missed while wondering whether "deflating balls" jokes are SFW.
The 5 Best Publishers on Instagram (and What You Can Learn From Them)
Link-less Instagram can befuddle publishers, but all that changes when you have a picture of the Pope playing basketball with the Harlem Globetrotters.
Fashionable Content: How ASOS Built a Brand Mag With Over 500,000 Monthly Readers
The world's hottest clothing brands are proving that commerce and content can live in harmony.
Can Condé Nast Win at Native Advertising by Breaking Down the Church/State Wall?
Media critics have butted heads over 23 Studios—one said Condé Nast was "debasing" its editorial content to bolster its advertising.
4 Ways Content Sharing Can Fit Into Your Content Strategy
Like-minded publishers are starting to team together to tell bigger and better stories than they could on their own. Here's how it can fit into your content strategy.
Can Conductive Ink Save Print?
Ad Age declared QR codes dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink.
These Content Marketing Trends Are Transforming the Retail Industry
Fifty-four out of a hundred consumers now say they would consider ending a relationship with a retailer that fails to directly deliver tailor-made, relevant content to them.
Porter: The Brand Mag That’ll Eat Vogue’s Lunch
Luxury online retailer Net-a-Porter just released the first issue of its glossy new print mag, Porter, and it might just be the most impressive and ambitious brand publication ever.