Healthy Brand Content, Mobile Basics, Tumblr’s New Year’s Eve GIF Ball Drop
Econsultancy highlights the content marketing strategies of four successful brands: Coca-Cola, Nike, Jamie Oliver, and Innocent.
The Content Strategist
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Why Native Marketing Is Rising [INFOGRAPHIC]
This year the Internet saw an explosion of native advertising and branded content, as well as the downfall of the banner ad.
Tiffany’s Tumblr Is a Jewel, Headlines First, Dunkin’ Donuts Facebook Contest
Tiffany's new Tumblr, From Out of the Blue, showcases the story of the company, images and videos from photo shoots, reports Lisa Lacy of ClickZ.
Ikea’s Klippbok, Tumblr Analytics, Aflac’s Social Media Discoveries
Ikea's Klippbok, a new iPad app, "allows users to experiment with different room settings by digitally rearranging IKEA furniture," according to B&T.
Converse Music, Social Media Spending Doubles, Hijacking Content
Converse opened up a music studio in Brooklyn called Rubber Tracks and promotes musicians on the brand's social media channels.
The Mobile Photography Explosion [INFOGRAPHIC]
Facebook, with 300 million photos uploaded daily, has 10,000 times more photos than the Library of Congress.
Ralph Lauren on Tumblr, Branded Blogging, Best Western’s Facebook Push
Ralph Lauren will donate $1 to a Pink Pony fund for National Breast Cancer Awareness Month for every like or reblog on its posts.
BuzzFeed Brand Stories, Content Marketing Poll, YouTube Looks Global
BuzzFeed's content for Virgin Mobile Live received 2,000 Facebook likes and 330,000 views over the course of a few weeks.
Vimeo on the Rise, LinkedIn for Firms, Tumblr at the Conventions
Could Vimeo be YouTube's younger, better looking, more social replacement?