This Site Should Terrify Publishers Who Don’t Pay Up
Let’s be frank. Too many news organizations treat freelancers like garbage. Not all, and probably not most, but too many.
The Content Strategist
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How Sharknado Spun a Social Media Whirlwind
So how did Syfy create a social media tornado that’s lasted long after the initial storm of press passed? Let’s take a look.
How BuzzFeed Manipulates Fast and Slow Thinking to Win the Internet
If “You Won’t Believe What Happens Next” headlines let you dominate all the popular traditional metrics, could that mean we’re not measuring the right things?
‘No Great Speeches to Empty Rooms’: Inside An Elite Content Distribution Strategy
Positivity farms like Upworthy aren’t the only publishers weaving distribution strategies into their DNA. Brand publishers are, too.
Facebook, WhatsApp, and Zuck’s Plan to Control Content
There’s been a common refrain in the tech and media worlds these past few months: What the Zuck is going on with Facebook?
The 5 Types of Parties You’ll Go to at SXSW
Prep for SXSW with Contently's guide to the 5 types of parties you'll go to down in Austin, from the Sales Brodown Throwdown to the Big Brand Boozefest.
Ultimate Content Strategist Playbook
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Has the Travel Industry Missed the Content Marketing Boat?
Travel and leisure should be the stuff of content marketers' dreams. And when it comes to telling stories that drive business, travel practically does the job for you, right? Not so fast.
Top Journalists Are Flocking to Brands. Here’s Why
Brands are luring away big names in journalism -- Newsweek's Dan Lyons and Melissa Lafsky Wall, Wired's Michael Copeland -- and these writers aren't churning out press releases; they're still telling stories.