Why the Newsletter Is the Most Important Part of Content Marketing
Building an email list should be your first mission as a publisher. Here's why.
The Content Strategist
Tomas Kellner
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Contently Comic: Welcome to Brand Journalism
Congratulations, your paycheck just doubled, but no one speaks the same language as you.
This Boxing Kitty Video From 1894 Proves Thomas Edison Would Have Invented BuzzFeed
With instincts that said, "I'm going to build a wooden box so I can film two kitties fighting each other," the Internet would have been Edison's oyster.
Content Catchup: Get Ready For Seth Godin to School You, and More Must-Reads
Here’s what you missed while wondering how to integrate GIFs into your #bae’s #Vday gift… ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content I spoke with Seth Godin, the godfather of content marketing, and he taught me more in 45 minutes than I’d learned in the previous…
Why Brands Need to Conquer Their Fears and Use Email to Distribute Content
Most brands already rely heavily on email lists as a direct marketing tool. Yet when it comes to using those email lists to push out content, they hesitate.
‘We Believe in Stories’: GE Reports’ Tomas Kellner Reveals How He Built the World’s Best Brand Mag
GE Reports is one of the best brand magazines on the planet. We talked with Managing Editor Tomas Kellner to get an inside look at the digital publication's unique blueprint.
The Best Branded Content of January
From Marshawn Lynch actually speaking to the press (sort of) to the Denny's Twitter of emojis and bae, January was a wildly entertaining month in content.
Build vs. Buy: Why Top Brands Are Leaning on Freelancers to Build Hybrid Newsrooms
GE sometimes uses freelancers for its award-winning publication, as do Coca-Cola and General Assembly. Why is the hybrid newsroom approach now taking off among big brands?
“We Want to Retire the Press Release”: An Interview with GE’s Tomas Kellner
Tomas Kellner, a former journalist now employed as managing editor of GE's blog GE Reports, talks to The Strategist about what its editorial strategy looks like and how the company envisions success.