The Content Strategist
Mashable pulled together a great list of browser plugins that improve productivity. Check out a couple we thought looked useful for improving your media diet, and eventually digital strategy. 1. Social Fixer for Facebook If you are getting sick of the constant Facebook changes, Social Fixer for Facebook gives you the opportunity to customize your News Feed…
Hubspot wrote a great list today of 5 Foolproof Ways To Prevent Landing Page Abandonment. One reason your readers may be fleeing, they quote, is because your landing page didn’t pass the blink test. Basically, if a reader is able to orient themselves on your page within the first three seconds. Make it abundantly clear, they…
How do other people deal with the torrent of information that pours down on us all? Do they have some secret? This is the burning question behind The Atlantic’s Media Diets — first person looks into the content consumption of writers, media industry veterans, and thought leaders of note. Some are straight-edged New York Times addicts,…
Increasing traffic to your blog isn’t the “cure all” some people make it out to be. Without a solid strategy, you might attract users – but not be able to keep them coming back. But as long as you’re clear-eyed about what traffic-building efforts can and cannot accomplish, there is a lot gained by getting…
A great blog communicates on all levels, including visual, to attract and retain an audience. Even if you’re not “artistic” and lack the budget for a custom design, you can still have an attractive blog. 1. Know the Common Building Blocks Learn the basic design elements. You might not use them all (perhaps you don’t run…
Email is an efficient and effective form of communication. It’s also very easy to ignore. That’s because most email is spam, so people are primed to hit the delete button. So how do you get people to actually read your missives? Try these 10 techniques. 1. Set Importance to High Email software lets you declare the importance…
You know Klout is more than just a toy when The New York Times covers it – but are you using it in interesting ways for your brand? You probably should – the site, which helps you understand your web and social media influence, has shown how to make your Tweets Last Up to 67 Times Longer. If you…
the pros and cons of using either Tumblr or Wordpress for your company blog.
Want to create easily shareable content that boosts page views and backlinks? Consider infographics (or data visualizations), which get 30 times the page views of a comparable article, according to Lee Sherman, co-founder and chief content officer of Visual.ly, an online community for sharing and promoting infographics. Sherman describes these data visualizations as “the perfect…
