Does Your Content Pass The Blink Test?
Hubspot wrote a great list today of 5 Foolproof Ways To Prevent Landing Page Abandonment.
One reason your readers may be fleeing, they quote, is because your landing page didn’t pass the blink test. Basically, if a reader is able to orient themselves on your page within the first three seconds.
Make it abundantly clear, they suggest, in three ways:
- craft a detailed and effective headline,
- implement an explanatory call-to-action
- and provide an appropriate form, or length that fits your blog’s size and feel
Give these a try, and tell us if your page now passes the blink test!
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Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.