The Content Strategist
In the Hyperlocal Content Wars of 2009, two successive rounds were fired in my town of Maplewood, N.J., when Tim Armstrong’s Patch.com and the The New York Times Local both set their sights on our village, seemingly destined to dominate.
Throughout Patch's dizzying ride from buzzy idea in 2007 to an AOL property operating 900 sites in 2013, the fractured hub of hyperlocal news has been an easy target for critics everywhere.
AOL's CEO Tim Armstrong does not believe large quantities of content will effect the way people use the internet or hurt publishers.
This week's coup d'etat was unsuccessful, but the message was clear: AOL's content strategy over the past couple years is flawed.
