Why Brands Need to Branch Out From Product-Focused Content
The old adage "write what you know" may be a bit misleading when it comes to content marketing.
The Content Strategist
Thrillist
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‘The Times Should Own Warby Parker’: Thrillist’s Ben Lerer on the Future of Commerce and Content
When I met Ben Lerer on a grassy hill outside the Austin Four Seasons at SXSW, the Thrillist founder was looking to run.
Booze + Arguments = America (= Shareability)
Just in time for 4th of July, a new content meme is taking off: USA maps that seem primed to provoke debate and dissent. And they're working. If the Founding Fathers had the Thrillist "Red, White, & Booze" map, they'd be arguing too much over Yuengling vs. Yards to get a darned thing done.
Developing Content Also Means Developing an Audience
Developing a community for your brand is just as important as managing the content you want them to see.