Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
The Content Strategist
The Daily Beast
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Contently Comic: Sponsored Insanity
Just because a brand has the budget to sponsor content doesn't mean it should.
Content Catchup: The Google Facebook Algorithm Apocalypse, Worst Buzzwords, and More Must-Reads
Here's what you missed while realizing that you don't really know what an algorithm is...
‘We’ve Gone All In’: Why The Daily Beast Wants to Save Journalism Through Content Marketing
For many in the media industry, native advertising spells doom and gloom for journalism. But at The Daily Beast the perspective is far sunnier.
Top Journalists Are Flocking to Brands. Here’s Why
Brands are luring away big names in journalism -- Newsweek's Dan Lyons and Melissa Lafsky Wall, Wired's Michael Copeland -- and these writers aren't churning out press releases; they're still telling stories.
Media Blogs Bet Big on Fashion’s Power to Attract Readers, Generate Ad Sales
The Cut, New York Magazine's fashion blog, will begin offering readers more stories and expanded coverage starting next month.