When Facts Fall Short: Why Brands Need a Point of View
When marketers ignore emotion, compelling stories turn into late-night infomercials.
The Content Strategist
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Why Publishers Are a Huge Threat to Ad Agencies
Last decade, digital shops seized power from traditional agencies. Are publishers about to do the same?
How The New York Times Took Native Advertising Global
T Brand Studio International editor Nelly Gocheva talks about brave brands, the power of storytelling, and how European audiences feel about native ads.
‘What’s in a Spotify Name?’ and 5 Other Stories You Should Read
Here's what you missed while you spent the week forgetting to prepare for winter storm Jonas.
What We’re Reading: Brands, Brands, Brands; Political Doxing; and Twitter’s Decay
Here's what you missed while you were researching the Egyptian pyramids for the fist time since second grade.
What We’re Reading: Lord Zuckerberg, How to Define Content, and the Origin of Tom Wolfe
Every Friday, we'll be rounding up the best articles we've read that week, with a quick summary on why we felt compelled to share them.
Is Editorial Independence Officially Dead?
The wall between church and state is crumbling, but at this point, does it even matter?
Can Native Save Mobile Advertising? ‘The New York Times’ Sure Hopes So
Mobile advertising is in crisis, and "The New York Times" is betting the solution is contextually relevant native.
The Best Branded Content of June
In June, we saw hoverboards and dinosaurs, but above all else, this month was full of pride.