The Content Strategist
Content strategist and author of “The Elements of Content Strategy,” Erin Kissane took some time out after her SWSW panel to share some of her insights about content strategies for brands. Check out our interview with Kissane below: What are the most important things brands should bear in mind when creating a content strategy? First,…
Planning, context and metadata are three essential elements of effective content strategies, as discussed at the SXSW panel "Rude Awakening: Content Strategy Is Super Hard."
For media CEO and web visionary Tim O’Reilly, the key to continuous business success – and publishing success for that matter – is to create more value than you capture.
Social media is allowing journalists to connect with readers in more than one location and is ensuring that great work gets passed along, no matter where it comes from.
Social media strategist Carmen Hill says that like a great movie, content strategy has three parts: the setup, the conflict, and the resolution.
Everything from the curved edge of an iPhone screen icon to the physical maze of an IKEA store, should be part of a deliberate construct, just as Beethoven constructed patterns for his symphonies.
It is possible to create business models that place value above profit – and content can be key to this shift of focus, says Twitter founder Biz Stone.
Humanity is ready for an upgrade, says Baratunde Thurston, director of digital for The Onion and author of “How To Be Black.”
As we leave SXSW, these parties should remind us: Whether it's a brand-sponsored party or brand-sponsored blog post, it's all about the same things — branding, trust, and keeping us interested — even when we’re drunk.
