Content Catchup: SXSW Buzzwords, YouTube’s Film School, and More Must-Reads
Here's what you missed while looking up all the underground rappers and bands with terrible names that are scheduled to play at Austin house parties for the next week.
The Content Strategist
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How SXSW Interactive Became a Hotbed for Brand Marketing
For the five days of SXSWi each March, Austin has also become the center of the marketing universe.
Content Catchup: February’s Best Branded Content, The Ultimate Strategy Playbook, and More Must-Reads
February's best branded content, The Ultimate Strategy Playbook, why you shouldn't delete your Facebook page, and more must-reads.
As the Content Arms Race Heats Up, Brands Face Their Moment of Truth
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
Content Catchup: Native Ads’ Biggest Threat, Twitter’s Traffic Problem, and a TMNT Guide to Newsrooms
You're just now recovering from SXSW and realizing that the future of content does not involve drinking free Lonestars and wearing ridiculous glasses in a brand-sponsored photobooth. So what does the future of publishing actually look like?
Samsung Takes On Spotify and YouTube
Rockstar hopefuls can now get one step closer to their dream with the help of ADD52—a new musical content platform created by Samsung, Def Jam co-founder Russell Simmons, and entrepreneur Steve Rifkind.
The 5 Types of Parties You’ll Go to at SXSW
Prep for SXSW with Contently's guide to the 5 types of parties you'll go to down in Austin, from the Sales Brodown Throwdown to the Big Brand Boozefest.
SXSW Content Marketing Buzzword Guide
South by Southwest is big on a lot of things. Startup swag. Taco trucks. Stalker apps. QR codes, which seem to gather in Austin like an extinct species attempting to repopulate. Oh, and buzzwords.
Web Privacy Musts, Where to Eat at SXSW, Marketing Higher Ed
Colleges have marketing agendas too. Everybody's competing to recruit from a limited pool of top students, so what's the best way to stand out?