How the Holiday Calendar Crushes Good Content
Strategic differentiation is a big theme for brands in 2018. So why do they all keep creating content that sounds the same?
The Content Strategist
Super Bowl
Filter
The Big Difference Between the Ads People Love and Ads People Hate
If you're going to spend millions to put your story in front of people, you better make sure it's a story they're going to love.
The Best Branded Content of January: 5 Brands Embracing Real Facts
Most years, we'd be talking about '80s stars making a comeback in Super Bowl commercials. But January's best branded content covered more important topics.
‘Talk About Innovation Without Resorting to Cliches,’ and 5 Stories You Should Read This Week
Here's what you missed while you spent the week preparing to love and hate the NFL at the same time...
How Oreo Ruined Social Media Marketing
Who will be the next Oreo? Honestly, the industry would be better off if no one tried.
Contently Case Story: How Smart Distribution Got SodaStream 100K Readers in 3 Months
SodaStream turned a banned Super Bowl commercial into a content marketing epiphany.
5 Key Things Marketers Need to Know About Facebook Cinemagraphs
Before you fire up your cinemagraph engines, let's hammer down what value these captivating images may bring to your brand.
Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped and Harmed the Brand Newsroom
At the end of the day, real-time marketing doesn’t bear much resemblance to a newsroom—and it doesn’t necessarily lead to ROI.
10 YouTube Stars Your Brand Should Partner With
"This generation doesn't dislike brands. What they don't like is advertising." But what do they love? YouTube stars.