3 Content Formats That Will Take Off in 2015
Branded web series, infographics, and comics are taking off this year. Here's why.
The Content Strategist
Subway
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Study: YouTube Stars More Popular, Influential Among Teens Than Mainstream Celebs
A recent survey from Variety found that YouTube stars are more popular than mainstream celerities among U.S. teens—and those teens are more likely to make purchases based on what YouTube stars say.
‘Summer With Cimorelli’: Inside Subway’s Hit Web Series
Great content marketing is like an excellent sandwich: a mix of ingredients that pleases the palate while also delivering substance. Subway's "Summer with Cimorelli" web series does just that by layering owned and earned media over a solid content marketing and distribution strategy that's pleasing fans and keeping them coming back for more.
As the Content Arms Race Heats Up, Brands Face Their Moment of Truth
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
Web Series Gain Traction Among Viewers [VIDEO]
2013 may be the year of the web series second season.