The Content Strategist
One editor offers a few pointers with regard to how storytellers can keep the importance of their audience front-and-center throughout the narrative process.
The Strategist spoke with Melissa Lafsky Wall, the branded content strategist who most recently was tasked with expanding upstart dating site HowAboutWe's content presence.
The two 25-year-olds who founded social news start-up PolicyMic talk about how the secret to their company's success has been not just a knack for quality content, but also a savviness for marketing it to millennials.
It’s often called–whether in derision or admiration–a “cult.” SoulCycle is a spin class, but it’s a spin class that’s a few notches above the indoor cycling classes that are wedged between Zumba and pilates on your local gym’s group fitness calendar: SoulCycle is 45 minutes of not just pedaling, but also handlebar push-ups, light weight-lifting, and a message of spiritual…
We know when we've encountered a great story, but what we sometimes can't see is the machine that connected us to it. For brands and marketers, content production is only one variable in the equation.
A look at whether nonprofits are failing to make a lasting emotional connection to potential donors by relying on seemingly appealing presentations of colors and numbers.
This is the fourth of a nine-video series from Contently's Social Content Summit sharing some of the day’s learnings. This video features Jeannie Reeth, Director of Social at Ebay.
This is article is part of an occasional series on stories and storytellers, done in partnership with Narratively, a platform dedicated to original, in-depth, and untold stories. This story was written by Narratively's Rebecca White.
Combating misinformation isn't about "transparency," despite what dozens of social media consultants will tell you. It's about crafting a consistent brand narrative that doesn't leave audiences thirsting to fill in the gaps.
