The Content Strategist
Content folks face a tough quandary; you need to read voraciously to write effectively, but then you look up to realize that you’ve spent the entire morning working through the backlogs of Slate’s Dear Prudence and probably should have been doing something else. Like reading these six stories from around the web. Check it: This…
There’s a battle for storytelling talent coming. Today Contently announces a new initiative to fortify such talent: From now forward, freelancers who work with clients on Contently will be paid immediately when they submit their work — a huge departure from the industry standard of paying freelancers weeks or months after work is approved. This move is…
The Seattle Seahawks are national news after their victory in the NFC Championship game, which means the whole team gets to share in the spotlight that Derrick Coleman has been enjoying for the past week. As we learned through an inspiring 60-second video from Duracell, Coleman is the NFL’s first legally deaf player. This emotional…
Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Levitt, a revered marketer who popularized the term “globalization”, among other things, advocated for businesses to focus on what customers want, not on what business wants. Think back to October, when Apple launched…
Hit the play button and you see sweeping shots of New York, followed by the bright, colorful interiors of an office; later, a sledgehammer cracking a hole in a wall and a fierce man jumps out of it, growling fiercely. This isn’t the trailer for a new blockbuster film, it’s the recruiting video for Carrot…
Jonathan Gottschall’s captivating book, The Storytelling Animal, begins with — as one might expect — a story. The story goes that a group of sailors were “zagging” off the coast of South America in 1821. They were whaling, in a ship named the Dauphin under the command of a captain named Zimri Coffin. One day, on the horizon,…
It should have been the perfect campaign. When Hillary Clinton was in the running to be the Democratic Party’s presidential nominee in 2008, she had momentum, big donors, party influence and well-branded name. Her presidency seemed so inevitable to her backers that a primary campaign hardly seemed necessary. When a social media-savvy newcomer walked away…
This piece — just like every other Best Branded Content of 2013 piece you’ll read this year — is inherently flawed. That’s because judging the best branded content from the outside is like choosing sports awards without advanced stats — or even some crucial basic ones. Views and shares are great, sure, but they’re heavily…
5 Stories You Missed While Failing to Explain Your Job to Your Family like The Emotions That Trigger Sharing.
