‘The Antidote’: Jay Baer on How Brands Can Stop Annoying People and Start Earning Trust
Listen up, marketers: Jay Baer wants you to start helping people—for your own good.
The Content Strategist
Steve Rubel
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Content Catchup: SEO Secrets, Inside HubSpot’s Content Marketing Machine, and More Must-Read Stories
Here's what you missed while wondering whether frozen eyeballs are a legitimate reason to miss work.
‘There’s a Space Race Here’: Steve Rubel on How Agencies Can Survive in a Content-Driven World
We talked to Steve Rubel, Edelman's Chief Content Strategist, about how agencies fit into the content 'space race,' the importance of distribution, and why content marketing may not be right for all brands.
Here’s What You Missed at the Contently Summit (Video)
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
4 Audience Growth Trends for 2015
What does liquoring up your lawyers have to do with content marketing? Quite a lot, as was revealed at the Contently Summit last week.
15 Lessons For Brand Storytellers
Do you agree that storytelling is the top business skill of the next 5 years, or will it take a bit more convincing to persuade you?
The Contently Show Episode 2: The Attack of Long-Form Storytelling
Welcome to The Contently Show, the world’s leading video program about the future of content. In each episode, Contently CCO Shane Snow and VP of Content Sam Slaughter will attempt to navigate the content universe in their metaphorical Millennium Falcon as they interview some of the industry’s most sage Jedi masters. This week’s guest is…
Content at Edelman, Content Curation Tips, CopyBlogger’s Site Senor
PR firm Edelman has created a new content arm of its business and hired an executive to run it, according to the New York Times.
Presidential Campaign Email War, Social Complaints, Rise of Photos
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web.