How to Map Content Marketing to Revenue, in 3 Steps
While content conversion doesn't follow a linear pathway, you can chart these stages to tie your marketing efforts to revenue.
The Content Strategist
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1 Big Takeaway (and 5 Smaller Ones) From SiriusDecisions Summit
When you sit down at a slot machine, you never know if your investment will provide any sort of return. That's kind of how marketing used to work.
‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
The artificial intelligence hype is real. But not everyone is buying it.
How Agile Thinking Can Transform Your Content Marketing
Marrying content marketing to more traditional marketing functions sounds simple enough... until you try it.
Content And Sales Get Hitched
Like traditional advertising, content helps brands increase their profile and attract new customers. But it takes time and commitment to both create that content and also track its impact. Sales teams, under constant pressure to hit their quotas, often look for shorter-term solutions. Yet, thanks to the rise of social selling — the practice of…
The Powerful Force of Social Sales [INFOGRAPHIC]
Social media, an invaluable tool for branding, networking, and consumer consumer engagement, can also be a staple for your B2B sales arm.
Conversions and Content: What’s the Right Mix?
Quality and value are the golden rules of content. Sales is the golden rule of business. Must the two be perpetually at odds?
Social Login Boosts Retail Sales [INFOGRAPHIC]
Sales increase when retailers enable users to login using social login, via sites like Facebook and Twitter, according to a recent infographic.
Social Media’s Impact on Sales May Be Underestimated [INFOGRAPHIC]
Social media’s impact on sales may be undervalued by up to 94% when the first-click attribution model is used, according to a new infographic by Adobe.