Social Login Boosts Retail Sales [INFOGRAPHIC]
Sales increase when retailers enable users to login using social login, via sites like Facebook and Twitter, according to a recent infographic.
Kylie Jane Wakefield
Sales increase when retailers enable users to login using social login, via sites like Facebook and Twitter, according to a recent infographic by Monetate.
A whopping 75% of incomplete transactions occur because users abandon their online shopping carts. With 40% of consumers preferring social login, these incomplete transactions could be deterred with social login options, says Monetate.
Kylie Jane Wakefield
<a href="http://kjwakefield.contently.com/">Kylie Jane Wakefield</a> is a Los Angeles based freelance writer and publicist.