Smart Speakers Are The Latest Content Channel You Should Care About
A third of people who own smart speakers say the device replaces time they normally spend with the TV. It's time for marketers to take notice.
The Content Strategist
Purina
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Content Catchup: The Rise of Messaging Apps, Puppies, and More Must-Reads
Here's what you missed while trying to figure out whether True Detective's second season is good or not.
Puppy Love: Inside Purina’s Ambitious New Content Play
Life with a new puppy is tons of fun. It's also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn't much different.
The Best Branded Content of May 2015
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
Think With Google: How the Search Giant’s Online Mag Is Schooling Marketers
Google graciously pulls back the curtain on its data dominance.
The Best Branded Content of 2014
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
The 2014 Branded Content Approval Matrix
To pay homage to a fascinating year in content marketing so far, we took a page from the New York Mag playbook and created a branded content approval matrix, judging the year's big happenings—from Taco Bell's Snapchat exploits, to Facebook's algorithm changes, to the most controversial PSA of the year. Enjoy!
CJR: It’s Time for the Journalism World to Take Brand Publishers Seriously
"One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves."
This Is What the Brand Newsroom of the Future Looks Like
You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?