Why Data Storytelling Is Essential for the Modern PR Strategy
“Modern" digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public, and to do that, you need compelling content.
The Content Strategist
Public relations
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How 6 Companies Use Content For Other Departments Besides Marketing
Content is everywhere. It's the article that helps secure a meeting, the HR memo announcing an acquisition, the personalized deck for clients, and much more.
The Hidden ROI of Speaking Engagements
How a smart public speaking strategy led to over $100,000 in public relations ROI.
How to Find Stories in Unexpected Places
As strange as it might sound, I have a harder time not finding stories. It's like that line in 'The Sixth Sense' when Haley Joel Osment says, "I see dead people." Instead of dead people, I see stories. Everywhere.
Report: 40 Percent of PR Pros Don’t Have a Content Marketing Strategy
There’s a lot of talk these days about the blending of PR and online marketing. As the lines continue to blur, online marketers are learning and internalizing the PR industry’s best practices, while seasoned PR pros are scrambling to get up to speed with the limitless opportunities afforded them in the digital landscape.
Weber Shandwick’s Digital Chief On Emerging Content Opportunities [VIDEO]
This is the fifth of a nine-video series sharing some of the day’s learnings from the Social Content Summit in April. Chris Perry, President of Digital Communications at Weber Shandwick, tells us how agencies can help clients navigate the content space.
Confronting the Challenge of Telling Stories in Real Time
The future of content might very well be about finding a better way to respond to the present.
Artistic Theft, Building TheAudience, Twitter on the Big Screen
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. This one is about Artistic Theft, Building TheAudience and Twitter on the Big Screen.
Floral Designer Talks About the Thorns in Online Content [INTERVIEW]
Celadon & Celery owner Bess Wyrick talks with The Content Strategist about how her content strategy keeps her business in bloom.