The Content Strategist
Quora is an amazing tool for crowd-sourcing the answers to high quality questions – it’s like Wikipedia meets Yahoo Answers. The site is great for personal and industry related questions, but is still relatively unexplored as a marketing tool. Here are nine ways to dip your toes into this up-and-coming network. Stay on Top of…
How do other people deal with the torrent of information that pours down on us all? Do they have some secret? This is the burning question behind The Atlantic’s Media Diets — first person looks into the content consumption of writers, media industry veterans, and thought leaders of note. Some are straight-edged New York Times addicts,…
A great blog communicates on all levels, including visual, to attract and retain an audience. Even if you’re not “artistic” and lack the budget for a custom design, you can still have an attractive blog. 1. Know the Common Building Blocks Learn the basic design elements. You might not use them all (perhaps you don’t run…
Instagram allows people to create visually appealing content and brands can do the same. Here are four brands using Instagram in creative ways to expand their business: NH Hoteles NH Hoteles uses the tag #wakeuppic to collect photos from users first waking up, and then aggregates it on the Wake Up Pics site in a beautiful fashion. NH…
the pros and cons of using either Tumblr or Wordpress for your company blog.
Inbound marketing is all about getting customers to come to you; rather than sticking your foot in their door, you offer them a free shoe-shine, and don’t give them a hard sell. The future of inbound marketing, said Brian Halligan, CEO of Hubspot, at the Inbound Marketing Summit on September 14, 2011, is what Netflix…
