Smart Speakers Are The Latest Content Channel You Should Care About
A third of people who own smart speakers say the device replaces time they normally spend with the TV. It's time for marketers to take notice.
The Content Strategist
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Infographic: How Chatbots Are Changing the Customer Experience
A third of online shoppers don't get answers to simple questions from company websites. That's not a product issue; it's a customer experience issue.
How to Fix a Broken Lead Nurturing Strategy
You wouldn't ask someone to marry you on a first date. So why would you advertise your product to prospects before they show interest?
Content Catchup: Clickable Instagram Ads, BuzzFeed’s Martech Move, and More Must-Reads
Here's what you missed while working harder on your fantasy football draft than anything you've done all year.
Is It Time for Us to Stop Caring About Real-Time Personalization?
Beacon technology has been stuck in the hype machine for two years. Will it ever get out?
THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine
With WeatherFX, a data-driven marketing arm that analyzes up-to-date local conditions to connect brands with consumers, The Weather Company has the ability to direct the right content to the right audiences at the most opportune times.
Why Getting to Know the Customer Matters
With technology becoming more sophisticated, it's important for companies to personalize their interactions with consumers
Using Content to Connect on a Personal Level
When marketers can find a way to connect people to their brands, they've hit gold. Making a brand's messages personal, such as using products to promote a cause or sharing a company's milestones, can increase popularity and attract attention.
A Deep Dive Into GetSatisfaction’s Content Strategy
While GetSatisfaction may not be directly related to the Rolling Stones’ song of similar sentiment, the two cultural entities actually have a lot in common. GetSatisfaction works with big name brands to encourage interaction, feedback and communication. And this isn’t some “useless information, supposed to fire (your) imagination” – the company offers real solutions to create…