The Paid Social Distribution Playbook
Facebook? Twitter? LinkedIn? We break down everything you need to know to get the most bang for your buck with sponsored posts.
The Content Strategist
Outbrain
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Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates
We answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?
The Content Marketer’s Guide to Growing an Audience Through Outbrain
Every content marketer wants to grow their audience. With the right approach, Outbrain can help you do just that.
The Content Marketer’s Guide to Promoted Tweets
If you're a content marketer, there's a darn good chance you want more eyeballs on your content. Enter Promoted Tweets.
Can This Tool Help Publishers Finally Take Control of Content Recommendation Engines?
Kim Kardashian's see-through dress featured next to stories about ISIS, listicles of Hollywood's botched plastic surgeries alongside articles about Obamacare—content recommendation has a lot of problems, but it may now have a solution.
Why Google Getting Into Native Ads Is Great News for Content Marketers
Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content.
New Study Dishes the Inside Scoop on 9 Top Native Ad Vendors
A new study by The 614 Group, a digital solutions firm and consultancy, delves into nine native advertising tech vendors, extracting key information content marketers should consider when weighing their investment in this young but promising technology.
If Measuring Pageviews Is Dumb, Buying Them Is Even Dumber
But brand publishers don't want clicks; they want people to spend time with their content in hopes of building lasting relationships with an audience and achieving true ROI. If it's dumb to measure the success of your content based on pageviews, it's even dumber to pay for those pageviews.
The Pros, Cons, and Costs of the Top 10 Content Distribution Platforms
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success.