The Content Strategist
Paid Facebook advertising is an effective way to reach and engage with your target audience. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.
While content marketing skyrocketed in popularity over the past few years, its principles have been around for centuries.
SodaStream turned a banned Super Bowl commercial into a content marketing epiphany.
Gore-Tex pioneered performance outdoor apparel. Now, it's climbing new heights to produce a top-of-the-line monthly magazine.
With content marketing about to rocket past its early adopter phase, I reached out to the creators of some of the top tech products in the space—including our own competitors—for a glimpse of their vision of the future.
What's the best way to get more people to see your content and succeed in effective content distribution?
The war over content distribution is heating up, and venture capitalists are rushing to provide ammo.
Content recommendation service Taboola announced Wednesday that it has raised a $117 million in a Series E funding round as the competition for paid distribution dollars reached a new high.
Many paid media brands don't yet have their 2015 strategy in place, which means right now is a goldmine of super low CPCs.
