10 Campaigns That Should Win Best Branded Content at Cannes
As brands go for glory at Cannes, here's our look at the favorites that could take home the coveted Best Branded Content Lion.
The Content Strategist
As brands go for glory at Cannes, here's our look at the favorites that could take home the coveted Best Branded Content Lion.
It's the age-old dilemma: Keep your content on your own website to draw traffic to your owned platform, or have it republished on big-name sites for the exposure?
Thanks to the Internet, your brand's reach is endless. But there is a very specific group you should be targeting. Instead of partnering with big names, form personal relationships with your biggest influencers: customers.
One of the biggest challenges for every content marketer is time—trying to find it, deciding how best to use it, and the fact that there's never enough of it to begin with. When you're responsible for maintaining a blog, time starts to feel even more evasive—especially if you're expected to update that blog every day.