How Oreo Ruined Social Media Marketing
Who will be the next Oreo? Honestly, the industry would be better off if no one tried.
The Content Strategist
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The Best Branded Content of July
What exactly makes a piece of content good? Just ask Coca-Cola, GE, and the other brands that won July.
These 5 Brands Are Supporting LGBTQ Pride in a Big Way
A closer look at the five brands supporting LGBTQ pride in a big way. See how Oreo, Heineken, and others are boasting with pride.
Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped and Harmed the Brand Newsroom
At the end of the day, real-time marketing doesn’t bear much resemblance to a newsroom—and it doesn’t necessarily lead to ROI.
These Brands Owned the Oscars With Real-Time Content
While last year's Academy Awards saw a lot of forced, real-time duds, brands seemed more willing to create creative content on the fly this time around.
The Best Branded Content of 2013
This piece — just like every other Best Branded Content of 2013 piece you’ll read this year — is inherently flawed. That’s because judging the best branded content from the outside is like choosing sports awards without advanced stats — or even some crucial basic ones. Views and shares are great, sure, but they’re heavily…
Brand Newsrooms: Innovators or Noisemakers?
We know when we've encountered a great story, but what we sometimes can't see is the machine that connected us to it. For brands and marketers, content production is only one variable in the equation.
New Video Shows Oreo Gets Branded Content [VIDEO]
The “Oreo Separator Machine” videos show that the brand really understands how to reach people online.
Why Rethinking the Brand Newsroom Is a Smart Move
If you think brand newsrooms are too expensive, you're thinking about newsrooms all wrong.