The Content Strategist
As brands take to Twitter to forge strong human relationships, they may find that, in a surprise twist, robots can be a big help. The New York Times showed brands and publishers how it’s done last week with the creation of the 4th Down Bot, a semi-automated Twitter account that’s irresistible to NFL junkies. The…
Hulu's stakeholders and decision makers, News Corp. and Disney, can't agree on whether to make the site only subscription based or keep some of it free.
On YouTube's list of 20 most popular ads of the year on its website, Old Spice ranked four times, The New York Times reports.
McDonald's is aiming to entertain customers with original content in their restaurants with the M Channel.
Ad Week talks to Nilay Shaw, the Giants' social media manager, about the Giants winning social strategy and the part he played in it.
The Las Vegas Convention and Visitors Authority, is taking a stand against the people who posted the naked picture of Prince Harry online.
Even in the offseason, the National Football League is busy on social media, keeping fans in the zone and engaged for the coming season.
Happy Halloween Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. Amping Your Blog’s Visuals, Step By Step – Page views were 94…
When the Minnesota Vikings moved to a new content management system in July 2009, the franchise’s web team vowed to set their content bar high. Minnesota wanted Vikings.com to be the web’s top destination for Vikings news and information, and through that destination they wanted to sell tickets. In order to compete with national and…
