Why Every Writer Should Learn Basic SEO Principles
If you're publishing anything online, it pays to understand search algorithms. Here are four ways learning SEO principles will make you better at your job.
The Content Strategist
Newsweek
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How Publishers Are Crafting Their Ello Strategy
Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013.
5 Reasons Print Is Making a Comeback
Everyone loves a comeback story, and this year's underdog media tale may star an unlikely protagonist: print magazines. So how is this new wave of publishers making print work so well? Here are a few ways they're innovating for the modern age.
Some Publishers Hide Traffic Numbers From Writers. Here’s Why
The editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.
4 Brand Newsroom Models That Work
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
Top Journalists Are Flocking to Brands. Here’s Why
Brands are luring away big names in journalism -- Newsweek's Dan Lyons and Melissa Lafsky Wall, Wired's Michael Copeland -- and these writers aren't churning out press releases; they're still telling stories.
Instagram Lawsuit, Newsweek Ends Print, New Year Content Changes
According to Mashable, last week a class action lawsuit was filed against Instagram in a federal court in San Francisco following its service term changes.
Intel-Microsoft Interactive Film, Teen Marketing, Newsweek Ends Print Run
"Discovered," a Kinect interactive movie, promoting Microsoft and Intel, allows users to star in it.
Rage Over #MuslimRage, Toyota’s Endeavour, Erasing Facebook
Newsweek's twitter feed with the hashtag #MuslimRage went wrong when readers re-appropriated it and turned it on its head.