The Content Strategist
With content marketing about to rocket past its early adopter phase, I reached out to the creators of some of the top tech products in the space—including our own competitors—for a glimpse of their vision of the future.
When TrackMaven billed one of its conference panels as the "Content Platform Showdown," pitting representatives from content marketing platforms Contently, Newscred, and Percolate head-to-head, they were probably hoping everyone would channel their inner Crossfire.
For Bravo, a successful content strategy means not only thinking about content, it also means re-thinking the platform.
Target promoted its Everyday Collection with a live tweet event on Jan. 24. The collection went live via a tweet-to-runway-show.
Five things writers, creators, and publishers can expect to see happen with content marketing in 2013.
Content Marketing Institute writes about the content marketing strategies of three drink brands, Coca-Cola, Red Bull, and Pepsi.
McDonald's has put out a music video called "Getting Serious," which debuted on X-Factor this past Monday, according to Marketing Magazine.
New York restaurant Comodo has added #ComodoMenu to its menu, "encouraging guests to add, share and check out photos of food."
Contently's Innovate/Content event focused on the evolving notion of quality content and how to make it shareable and profitable.
