BuzzFeed Just Became a Content Marketing Tech Company
The content marketing tech industry is often likened to a horse race. If so, Secretariat might have just entered the field.
The Content Strategist
NBCUniversal
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Can Acquihires Solve Content Marketing’s Talent Problem?
To adapt, agencies are ripping a page straight from the Silicon Valley playbook.
BuzzFeed Is About to Get $250 Million Because Digital Media Is the New Hollywood
BuzzFeed is pioneering something we've never seen before: a Hollywood-style studio powered by data science.
IBM Taps Influencers, Debating Branded Content, Marketers’ Holiday Wishes
Clare McDermott of Content Marketing Institute interviewed Leslie Reiser of IBM about its content marketing strategies.
Delta’s Comic Safety Videos, Ads and Journalism, The New Yorker Approach
Delta is putting out more content after its in-flight safety videos became YouTube hits, Deadline Detroit reports.