The Content Strategist
The once-touted "hyperlocal" online journalism niche has failed in large part because its advertising model doesn't scale. This may mean that branded content, which doesn't need to worry about local ads, can step in.
The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today: Oreo’s Super Bowl Promotion ClickZ’s Lisa Lacy writes about Oreo and its week during and after the Super Bowl. The brand gained almost 8,000 Twitter followers after tweeting about the power…
Josh Sternberg of Digiday reveals how Gawker creates its branded content campaigns.
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Today's story is about Olimpics and media coverage.
The split will allow both NBC and Microsoft to keep the news reporting and content they provide in line with their separate ventures.
Sports Illustrated's new show, an hour-long program of the same title, will premiere on the NBC Sports Network on July 24.
CBS is establishing a national sports radio division that will directly compete with ESPN.
