What Popular YouTubers Can Teach Us About Video Marketing
Posting a video on YouTube is one thing. Building an audience on the platform is quite another.
The Content Strategist
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24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
Why This Beauty Brand Is Creating a Free Incubator for YouTubers
Step 1: Build a free studio for YouTubers. Step 2: ? Step 3: Profit.
Rising ROI: Why Brands Are Going All-In on Multimedia Content
Visual content isn't only effective for producing engagement and clicks—it might also create more direct sales than other types of content.
Here’s What You Missed at the Contently Summit (Video)
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
5 Tips for Creating Incredible Branded Videos From Industry Leaders
"Everything changed for me, and for us, and probably for everyone in this room when YouTube became a thing."
The Atlantic Completes Its Rebound From the Scientology Debacle
Nearly two years after the Scientology debacle, The Atlantic has made a full rebound, creating what might be the most creative and experimental piece of sponsored content thus far.
Stuck in a Content Marketing Rut? Try This Trick
Are you getting tired of your blog? Is your traffic flatlining? It might be time to channel your inner Warren Buffet and diversify your content portfolio.
John Hancock Puts on Their Storytelling Hat With ‘Choose Your Own Adventure’ Narratives
What do you think happens next? That's just one of the questions financial services company John Hancock is challenging its audience to answer in its recent "Life Comes Next" campaign.