Mobile Advertising Spend Is On the Rise. Here Are 6 Charts to Prove It
Mobile ad spending just surpassed desktop for the first time, and things are about to get even wilder.
The Content Strategist
Mobile advertising
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Can Native Save Mobile Advertising? ‘The New York Times’ Sure Hopes So
Mobile advertising is in crisis, and "The New York Times" is betting the solution is contextually relevant native.
Social Media’s Content Distribution Arms Race
Three summers ago, I traveled oversees with an agency to create a “social documentary” (whatever that means) about a group of young entrepreneurs from five different countries launching a political movement. Our client was a major comms company. I chronicled the journey on a blog, and we had a top-notch documentary team create chapters of…
Content Marketing World Rolls the Dice in Ohio
At Content Marketing World, content marketers are trying to brand themselves as anything but a risky bet.
Mobile Search Ads Prompt Users to Spend More
Around the world, mobile users are spending more money on products displayed in search ads as opposed to display ads.