The Content Strategist
COVID-19 sent shockwaves through every industry. But in travel? It was like the earth had pulled itself inside out. It was hard to know what to do in those early days. Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded…
Technology can make most tasks easier. But there are still a few things it can't pull off as well as a human, and translation is one of them.
By building a content center of excellence, Marriott can now track exactly how much revenue results from everything the brand creates.
Design is an incredibly important part of content marketing. So why do so many brand blogs look like they were designed in 1998?
Great content marketing can deliver compounding returns over time, but CMOs have little incentive to play the long game.
Most companies are thinking about content all wrong—or at the very least, in a very limited way.
Forget about 30-second commercials. Now, brands are making movies that put typical Hollywood fare to shame.
These sweeping trends will make marketers rethink everything they know about content.
From Madden to Casper to GE, these brands won 2015 with truly creative content.
