How to Find the Competitive Edge Your Content Marketing Program Needs
Content is more than a marketing tactic. We believe that great stories are the secret weapon that can make every part of a business better.
The Content Strategist
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The New Startup That Publishers Will Hate and Freelancers Will Love
Will this Yelp-for-journalists platform change the way publishers deal with freelancers?
Meet the Startup That Wants to Fix Journalism’s Big Gender-Bias Problem
An interview with Jillian Goodman, the editor behind the radical Mary Review.
I Explored ‘Interstellar’ Using Oculus Rift. What I Found Was the Future of Storytelling
The virtual reality of our sci-fi dreams is finally coming to life.
Content Catchup: A Deep Dive Inside Coca-Cola’s Newsroom, Why RZA Just Signed With Dr Pepper, and More Must-Read Stories
The weather is heating up, and so is the content marketing industry. This week saw some stunning developments: hip-hop legends signing an exclusive deal with a soda brand; a tech company launching a magazine that shuns technology; and the content measurement debate reached a fever pitch. Let’s dive in. RZA Is Creating Exclusive Tracks For…
The Secret To Kickstarter’s Success Isn’t What You Think
Kickstarter is successful because its creators tell great stories. And stories are how we humans form relationships.
The Anatomy of Killer Behind-the-Scenes B2B Content Marketing
Behind-the-scenes stories may have been a hallmark of the fast-dying DVD industry, but it's not time to throw the baby out with the bathwater.
Exploring Seinfeld, Buzzfeed, and the History of Branded Content With Brian Clark
"BuzzFeed is like the porn industry in the '90s," says Brian Clark. "All online marketers watched what the porn people did from a marketing and technology standpoint because they were always on the cutting edge."
Digital Content Trends That Will Change the World
Digital content is helping everyday people live healthier, start businesses, and get smarter.