Infographic: Should Your Social Media Strategy Follow The 4-1-1 Rule?
The 4-1-1 Rule states that for every one self-serving tweet, post, or update, a brand should share four new pieces of content and one re-share
The Content Strategist
Joe Pulizzi
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Why Companies Must Act as Publishers: An Interview With Joe Pulizzi
Joe Pulizzi discusses the history of content marketing and why businesses need it in today’s digital world.