Why Your PR Won’t Survive Without Content Marketing (and Vice Versa)
An insider's look at the symbiotic relationship that leads to better content marketing.
The Content Strategist
Joe Coleman
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9 Top MarTech Execs Predict the Future of Content Marketing
With content marketing about to rocket past its early adopter phase, I reached out to the creators of some of the top tech products in the space—including our own competitors—for a glimpse of their vision of the future.
So Brands Are Producing Lots of Content. What’s Next?
By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It's new! It's exciting! David Carr is writing about it a lot! But what's next?
‘You Can’t Do Business Without a Fire Pole’: An Oral History of Contently’s 2014 So Far
There are moments in time that can only be captured through the art form of oral history. Odysseus' journey home from Troy. Eminem's Eight Mile. The 2012 Burning Man Festival. The first six months of 2014 at Contently, when a scrappy startup changed the very nature of content, marketing, business, and the game of soccer itself. Enjoy.
In-house Insights: Contently’s CEO on the Industry’s Evolution [VIDEO]
What’s next for content marketing? Our own Joe Coleman, CEO of Contently, has been answering this question for the last three years as he’s built Contently from the ground up.
The Good News About The Atlantic’s Scientology Ad Misstep
The Atlantic’s “screw up” could be the content marketing industry’s gain.