Fashionable Content: How ASOS Built a Brand Mag With Over 500,000 Monthly Readers
The world's hottest clothing brands are proving that commerce and content can live in harmony.
The Content Strategist
Jennifer Lawrence
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5 Examples of Humorous Content Marketing
How do brands grab the attention of jaded consumers? The answer is simple: They make fun of themselves. When brands poke fun at their flaws, consumers view them as down-to-earth and relatable; it's the same phenomenon that makes Jennifer Lawrence so popular.
Study: YouTube Stars More Popular, Influential Among Teens Than Mainstream Celebs
A recent survey from Variety found that YouTube stars are more popular than mainstream celerities among U.S. teens—and those teens are more likely to make purchases based on what YouTube stars say.
Taylor Swift, Ryan Gosling, and 7 Other Celebrities Who Should Become Regular Guest Bloggers
Yesterday, Contently Associate Editor Jordan Teicher wrote a ridiculous and epic post for our sister site, The Freelancer, about which celebrities should follow in Taylor Swift's lead and become regular guest bloggers. We've decided to repost it here because what is celebrity guest blogging but great content marketing for their personal #brand?