11 Storytelling Lessons That Will Transform Your Content Marketing
While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.
The Content Strategist
Jay Baer
Filter
Content Catchup: Amex Raises the Bar for Brand Storytelling, Content Marketing Soulmates, and More Must-Reads
Here's what you missed while trying to figure out how to tell your boss that reading the Quarterly report over the course of 873 vines is a terrible idea.
‘The Antidote’: Jay Baer on How Brands Can Stop Annoying People and Start Earning Trust
Listen up, marketers: Jay Baer wants you to start helping people—for your own good.
50 Quotes That’ll Make You a Better Content Marketer
Last February, we shared 25 quotes that inspire us. This year, we've added 25 more from great thinkers, writers, and marketers that get us pumped to tell better stories every day.
The Wizard and the Wand: Can Technology Solve Content Marketing’s Biggest Problem?
Most brands still haven't mastered the one skill that makes content marketing work: telling relevant stories, day after day.
The Right Way to Measure Content Marketing Results [INFOGRAPHIC]
90 percent of in-house marketers say that content is important, but only 38 percent have a content marketing strategy.
Trader Joe’s Fearless Content, Political Digital Spending, LinkedIn Tops for B2B
Trader Joe's Fearless Flyer provides a mix of content marketing and branded content that keeps customers interested in its products.
Content Q&A: Jay Baer on the Future of Hypersegmented Content [INTERVIEW]
Baer, expert marketer, social media specialist, and author, told The Content Strategist what he thinks the future holds for the industry.