The Content Strategist
Content strategy interviews with experts, bigwigs, and naysayers.
We've been taught buy more technology, take more action, collect more data. But when you do that research, marketing isn't that complicated.
Like a third grade teacher giving away popsicles, Grammarly is on a mission to make grammar fun.
The Financial Times recently announced that it will sell display ads based off the time its audience spends with content. The British newspaper hopes this will solve some of the viewability problems that plague the advertising industry, and more properly value The Financial Times' deeply engaged audience.
It all starts with an exploding cow and a viral video—not a flash of the Chipotle brand name. “Farmed and Dangerous” premiered on Hulu in February, marking Chipotle’s foray into longform entertainment. While the content may be branded, it plays like a mainstream TV show, thanks in part to Daniel Rosenberg and Tim Piper, co-founders of branded…
The Charlotte Observer is just the latest publication to jump on the native advertising bandwagon. But what differentiates this paper from the likes of The New York Times and Washington Post is its focus on local businesses.
Meet Zoe Beyer, the genius social media specialist responsible for A24 Films' engaging and hilarious social media strategy.
Tomas Kellner, a former journalist now employed as managing editor of GE's blog GE Reports, talks to The Strategist about what its editorial strategy looks like and how the company envisions success.
Content marketing has become competitive. There are plenty of talented and tenacious writers all shooting to work on the next blog.
Every brand has a plethora of information to share — locating the best of it and telling it in the right way is the key.
